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Gena Friend

Gena Friend

Senior Client Specialist - Assistant Vice President

262-560-2805

gfriend@rwbaird.com

Gena has a rich history in the financial services industry, advancing in and perfecting her skills for over 25 years. She has worked in a variety of areas, holding great memories at her previous firm, AG Edwards, but is most proud to be a part of the community at Baird. Gena joined Baird in 2007 as a Client Assistant and has explored her profession to the highest level, as she currently holds the FINRA Series 7 and Series 66 licenses. She prides herself on obtaining knowledge and expertise in all areas to better serve her clients.

Gena resides in Ixonia and has two children: Bryce and Jakob. She enjoys spending time with her family, kayaking, boating, live music and keeping up with her puppy, Bailey. She is involved in the community and enjoys giving back inside and outside of work. She leads the Oconomowoc branch activities for Baird Gives Back week each year and has coordinated multiple collections for various organizations.